New: The denim glossary, 35 terms explained → · Guides to jeans, fabric, fit, style and care

No. 02 Denim 101

Raw vs Washed Denim: Which Should You Buy?

Raw denim fades to fit your life; washed denim is comfortable from day one. How they differ, and which suits you.

World of Denim 2 min read

Walk into any denim shop and you'll face the same choice: stiff, dark, unwashed jeans, or soft, faded, ready-to-wear ones. Both are denim, but they behave very differently.

What is raw denim?

Raw (or "dry") denim hasn't been washed or treated after dyeing. It's stiff, deep indigo and often slightly shiny. Over months of wear it softens and fades where you move: whiskers at the hips, honeycombs behind the knees, the outline of your phone. The fades become unique to you.

Raw denim is often unsanforised (not pre-shrunk) and can shrink noticeably in its first soak, so check before buying.

What is washed denim?

Washed denim has been laundered, and often stone-washed or enzyme-treated, at the factory. It's softer and lighter, with a ready-made fade. What you try on is what you get.

Side by side

RawWashed
Feel at firstStiffSoft
ColourDeep indigo, fades with wearSet by the factory
ShrinkagePossible (if unsanforised)Minimal
Break-in timeWeeks to monthsNone
Best forEnthusiasts who want personal fadesAnyone who wants comfort now

Which should you choose?

Choose raw if you enjoy the process, wear jeans most days and like the idea of a pair that tells your story. Choose washed if you want comfort straight away, or a specific look.

Things to know before you commit

Keep reading