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About

About World of Denim

A field guide to denim, for anyone who wants to buy better jeans, wear them longer and look after them properly.

World of Denim covers a bit of everything about denim: where it comes from, how it's made, how to choose a pair that fits and lasts, how to wear it, how to care for it, and what to do when it finally wears through.

What we cover

  • Denim 101: fabric, indigo, selvedge, history and the vocabulary.
  • Style and fit: finding the right cut, and wearing it well.
  • Buying guides: how to spot quality, new or second-hand.
  • Care and repair: washing, prevention, DIY fixes, and when to hand it to a professional.

Disclosure

World of Denim is written by people who work with denim every day, including at Repair My Denim, a denim repair studio in Cambridge. Where a guide recommends a professional repair or alteration, we sometimes link to Repair My Denim's services. We aim to make every guide useful whether or not you ever use a repair service, and DIY options are included wherever they're realistic.